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All about investment in mobile payments solutions
The technology of mobiles and commerce is exponentially growing with each passing day, and the combination of these fields is being highly followed by many companies that are more than willing to invest in its growth. The world is going more and more cashless with each passing day, and now is the perfect time to be betting on the growth of this cashless mobile payment solutions coming up. According to the 2017 World Payments Report by Capgemini SE and BNP Paribas SA, customers are mostly relying on credit cards, debit cards, and details of the card stored in mobile phones. Non-cash transactions have grown by 11% globally from 2014 to 2015, which has been noted to be the highest growth in a decade. Mobile proximity payments, which imply payment through the card details stored on the smartphone, are expected to grow to $53 billion in 2019 from $3 billion in 2013.
This is exactly where private equity’s interest comes in. Given that the customer requirements and evolving technology point to mobile payments solutions, private equity firms taking interest in them are capable of providing strategic assistance and investment to help the growth of these companies.
Mobile payments solutions offer a wide variety of advantages that are immensely attracting the customers toward them, which, in turn, is capturing the attention of investors toward them. This offers the customers a direction away from cash, is giving a higher volume of consumer-not-present transactions, driving the merchants to install multi-channel solutions, thereby forming seamless online check-outs, helping in the development of cross-border commerce, and is disrupting the existing business models that are being replaced by new models inculcating technology.
Private equity investors take interest and focus mostly on the source of the funds that talk about where the consumers and businesses can access the money for paying, the payment methods they utilize, and the acceptance platforms through which the merchant accepts the payments and payment processing, and settlement, which talk about how the payments are affected in this value chain.
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